InTheo AB, short for Information Theory, is fundamentally equal to “Gabriel Anderbjörk incorporated”. InTheo is a one-man advisory, consulting, research, insights and dialogue platform for any parties interested in, or in need for advice on, the holy grail of applied monetization of information assets. The core focus of the company is the Information Centric Management methodology which takes the business, or efficiency, value of information as a starting point when assessing and advising on any managerial tasks.